Retailing Company “Evrotek”

ACTIVITY FIELD DESCRIPTION

• The retailing company “Evrotek” was made in 2006 as structural unit of Companies Group “Evrotek”. The main subject of RC: the prompt and qualitative development of the retail network “Fresh”. The functional scheme of the retailing company allows controlling all the processes of the project development.
• The retailing company “Evrotek” is the guide company for the new retail trade mark “Fresh” – food supermarket and mini-hypermarket networks.
• There are two European formats:
  supermarket – everyday purchase store,
  mini-hypermarket – everyday and everyweek purchase store.
  Retail sale formats characteristic:
  Supermarket
  trade area – 1300 sq. m.
  basic clients – district habitants in 10-15 min zone of pedestrian traffic.
  goods offer – FPC (fresh prods and cookery) and MCG (mass-consuming goods)
  range – 10-12 thousand items.
  Food/Non Food relation – 80/20
  Mini-hypermarket
  trade area – 2400 sq. m.
  basic clients – district habitants in 10-15 min zone of pedestrian traffic + motorists.
  goods offer – FPC (fresh prods and cookery) and MCG (mass-consuming goods) + Non Food season offers
  range – 20-30 thousand items
  Food/Non Food relation – 60/40

DEVELOPMENT PLANS

• End 2010:
  Retail food network represented by 29 mini-hypermarkets, 46 supermarkets and 4 distributive centres.
  The strategic, budget, process and project management system is realized.
  The management system is standardized and totally atomized.
  The Company enters to the TOP-5 of food retail sale in Ukraine.

COMPETETIVE ADVANTAGES

• Placement conveniences – near the house, parking-lot.
• Great range of goods, acceptable price, health safety, favorite goods presence, goods freshness.
• Service – standard placement of goods, clear navigation (it’s easy to find you need), fast service, pleasant ambience.
• Staff – benevolent, friendly, tidy, competent and unobtrusive.