The first mini hypermarket “Fresh” was opened as part of the ambitious project of business-group “Evrotek”, aiming to develop the network of retailing stores “Fresh™”. Chairman of the Coordination Council of the business-group «Evrotek» Mikhail Veselsky stressed in his welcoming speech, that this was a significant event in the “Evrotek” history, as it opened a new landmark in the Company’s activities, which had been present on the Ukrainian market for 12 years.

Having studied the Ukrainian retail market the Company’s specialists came to the conclusion, that high-quality products, attractive prices and perfect service – is rather rare combination in our stores. And then the close corporation «Retailing Company «EuroTech» set itself as an object to create the network of European level food stores, which would propose for the Ukrainian consumer the products and service of high quality, providing comfortable conditions for shopping. And in contrast to other companies, which deal with network business, «Evrotek» started the realization of its project not in the capital or regional centers but in provincial Kerch – city, which is situated, according to the words of Director General of the close corporation «Retailing Company «Evrotek» Kshystof Kopala, at the very edge of Ukraine.

A huge store, sprung up for amazingly short time on the wasteland in the densely populated dormitory area, attracts attention with its outside appearance already from the distance. A bright front, in which green color dominates - the color, that precisely stresses the name («fresh» in English means «свежесть»), and the store’s motto: «Fresh» - is the store of fresh mood!». The eyes are happy to see a developed area around, convenient parking zone. At the entrance to the store one can find several rows of shopping trolleys of rather significant size (not surprising, because « Fresh-market » is intended for weekly shopping, so one trolley should accommodate a number of goods). By the way, the clients with children would be twice surprised in «Fresh»: firstly, there are special trolleys for them – with small autos fixed to the trolleys, in which a child would enjoy the shopping process; and secondly, for the clients with children, pregnant women and disabled persons, there is a checkout counter (№8) of priority service.

«Fresh-market» - is the first store in Kerch, which fully satisfy the European quality standards. Spacious sales area of 2400 square meters is divided in color zones, very convenient sectional placing of products.

Many products bear mark «Action». According to Kshystof Kopala, every two weeks such actions would be organized in the store, as well as product tasting and presents drawings.

Everything, that has been done and would be done in the “Fresh™” stores is called to save the Buyer’s time and money, and at the same time develop trade culture and improve the quality of life in Ukraine. Kerch residents made the first step, having come to the mini hypermarket “Fresh”.

- «Fresh-market», undoubtedly, would become the face of the city, because in Kerch there are no stores of such level, - mayor of Kerch Oleg Osadchiy said during the opening ceremony of the mini hypermarket.

The mayor of the city-hero considers, that the stores network of «Evrotek» company would become an example of civilized trade, for which the city has been striving for the last decade. And in the near future Kerch will see the opening of two more European level stores.

Source: Newspaper «Bospor», October 25, 2007
Author: Oksana Sheremet